![]() ![]() ![]() Printed materials again reinforced the visual identity of the Inclusion Summit, and served as an event keepsake for many. We chose to weave the visual identity throughout the event! The entrance moment was a deconstructed version of the visual identity, with the idea that it would be recognizable to guests from blocks away, especially those new to the city and needing some help finding their destination. The design blended their preferred bright bold color scheme with a focus on their theme of “Allyship”, and brought in elements of connectivity, music & movement. We synthesized the discovery process with the client into the event design for the Inclusion Summit. All the while technical production, guest services and logistics needed to be flawless to keep the focus on the greater subject matter. Seating plans needed to lend to the vibe of inclusion, menu selections and entertainment. Sequence created an on-brand visual identity for the 2-day experience from graphics to unique and engaging activations. With inclusion itself such a wide term, Sequence worked with the Spotify team to create an event environment fully reflective of the brand and their full dedication to it. ![]()
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